Having a blog for your business or cause has evolved from novelty to necessity during recent years. Social media and blogging have become integral parts of maintaining a current image and can make or break how successful you are in sharing your passion with others.
Due to the rise in competition, simply having a decent blog is no longer enough—if you want your blog to attract loyal readers, you’ll need to deliver excellent content.
In order to make your blog posts stand out from the sea of competition, it’s important to consider some key elements that go into writing a quality post. We’ll call them “The Three R’s” of blogging:
- Research – Read Up and Outline
When preparing to write your blog post, it’s important to build yourself a solid foundation of info. Making sure that you’ve conducted adequate research to share with your audience will help you keep them engaged, and they’ll leave feeling like they’ve actually learned something.
Researching your topic thoroughly before starting to write will give you ample material to work with, enabling you to prep an outline that’s rich in quality information. Going into the writing process well-informed will also make you less likely to struggle for words or dilute your content with fluff.
- Readability – Keep Things Flowing
After establishing a quality, informative core for your blog post, your goal then becomes translating that information into an easily-digested piece that flows well. In short: You’re not simply looking to get your readers’ attention for a fleeting moment–you’re looking to keep them engaged.
Carefully analyze the pace at which you’re delivering information to your audience. Your aim should be to answer any natural questions they might have about what you’re presenting without dragging on. Keep things moving, and make every word count.
Don’t try to boost the length of your post with filler language or lengthy descriptions. Instead, cut through to the good stuff and make each paragraph an efficient, concise delivery of information.
You want your audience to read good content, pure and simple. The last thing you want is for readers to wonder whether you’ll ever get to the point and lose interest in your blog!
- Revision – Don’t Forget to Proofread
After outlining your blog post and filling it in with well-paced content, you might feel tempted to label it done.
Slow down—no matter how careful you’ve been during the writing process, it’s crucial to go back and proofread your work before sharing it with the world.When you’re focused on juggling content quality and efficient delivery, it’s easy to overlook common spelling or grammar mistakes.
No matter how well-researched and eloquent your paragraphs are, errors can seriously compromise your credibility. When a reader sees an easily-avoidable mistake in your blog post, they might wonder how much you really care about what you’re telling them—and if you don’t care, why should they?
Even if your blog post is error-free, you may find other areas to improve while giving it another read through. After letting your expertise and creativity flow, refine things such as sentence structure and tone. Take advantage of any opportunity you see to make your work better.
Let’s take a final look at “The Three R’s” of writing a great blog post:
- Research – Make sure your topic is supported with concrete information and a well-rounded understanding of your subject. Use this preparation to write a comprehensive, rich outline.
- Readability – Keep an eye on the pace of your writing. Provide enough content for each point that your readers aren’t left wondering, but don’t go overboard and ramble.
- Revision – Take the time to look over your work and ensure that the thoughtfulness of your blog post isn’t undermined by embarrassing mistakes. Look out for areas that could use clarification or streamlining.
If you take the time to be strategic about your writing and check over your work, you’re bound to have a far more positive impact on your audience. Make each word count, and your readers will thank you!